Artists share in the Wealth and opportunity...

REVENUE SHARING WITH ARTISTS

by Kenny Beck


Albert Brooks is a genius for crystallizing a concept perhaps born of the mind of alien, space emissary Gene Roddenberry. Huh? Just when you thought it was safe to go back in the water. Constantly we artists and entertainment content creators are told that consumers no longer are willing to pay for our content anymore. The evidence substantiating this mounts every day and you would be hard pressed to find anyone who disagreed with this including me, to a degree. But I hesitate to totally subscribe to this doom and gloom scenario because I firmly believe there is a strain of content they would be willing to plunk down a few dollars for even though that might be for just a short period of time, there is a strain, though I'm thinking about assembling a consortium of investors to put the money up for me to invent it.

In the meantime, originating/founding Hip Hop Music producer/writer Kenny Beck (Krs One, Octavia, Lisa Lisa and Cult Jam), has once again dared to be different. Hip Hop World History - a two-part film, television special, web cast, live event and periodical is in the worked with an even bigger twist. This was all created with the opportunity for artists, content creators, fans and ancillary/associated workers, to be a part of the production and profit making process. Tired of seeing social networks take what he thinks is advantage of many underprivileged youth, by using the content these youth post so freely to their sites in the hope of attracting an entertainment company to sign them, he's created something that will better serve their needs.

Not only will it better serve the needs of musical hip hop progenitors it will also be used to assist a broad spectrum of hip hop performers; hip hop actors, hip hop singers, hip hop models and all other types of hip hop performers to have an effective way to reach for their dreams and goals and participate in the money-making process to boot. How this works is very clever indeed. Rather than having artists, stuck with having to pay a monthly fee to some site that promises them nothing but cleverly shapes themselves as the catalyst to fulfilling their dreams, Beck's business model is more straight and to the point. will receive stake in a portion of the revenue generated by this project if you are one of the first 1,000 to sign up and by getting involved with the overall structure and inner workings of production.

Already he has received consternation efforts from who are trying to figure what they want to assume be a "unique spin" o some sort of Internet hustle. e has rebuffed them simply by being real and truthful about his course of acti. Beck has worked with a number of profile organizations and artists in his career, so he is not easily moved easily.

By engaging in the creation of content specifically designed to enhance an advertisers or sponsors product is one of the ways Beck see's fledgling opportunity afoot for really creative artists. Okay, back to writer/actor Albert Brooks and legendary show runner/creator Gene Roddenberry. Roddenberry's creation of the epic TV adventure "Star Trek" has given us so much more than we ever paid respect to him for when he was alive. In particular was the concept of the device which Brooks took apart and glorified a very important segment of. Say hello to "Computer" and "Archive or Library". Not that Roddenberry was the brains behind the creation and development of the computer, not by a long shot, but his foretelling of the way a computer was to be used in the future, portended a lot for us that you may not realize.

Artists, nor creators, nor ancillary workers, associates or fans need to invest any money at all in the project for now. On good faith and a belief in the hip hop community we are attempting to present a new way of doing things for artists. By having the ability to target more specifically the exact audience advertisers and sponsors are seeking, by creating powerfully engaging content born at the hands of the very customer base they are seeking to sell to, we have devised, surmised and surprised many people by daring to use that same customer base as the creative, sales, marketing and promotion army by rewarding them for doing an excellent job – giving them exactly what they want, recognition, remuneration, confirmation of their skills and presentation to the largest, most specific audience they have ever had.

Now hold on, wait a minute, let's backtrack here for a moment. Let's not. It is merely a formula of common sense with a few tweaks and twist one being the willingness to share in the profits generated by the companies productions and creativity. Sign up now and be among the first 1,000 members. Share in the experience. Share in the wealth!

Mission or goal? Which one are you on?

There is a fine line between those who have the ability to "make it" in entertainment as a global performer and those who won't . Perhaps the confusion is exacerbated more by trying to understand what a global performing artist is, much less trying to have a career as one. The Internet has changed the rules for everything in the world today. Take your pick. No matter what your endeavor there always seems to be a hint of "global implications" there lurking around the bend. If you recognize this you probably understand that we are living in a new dimension of life, a sort of "twilight zone" twist. if you will.

Don't worry, the aliens hare not being revealed yet (I'm talking about the other type like "My Favorite Martian") ; ). Nevertheless, it would do all of us to look around and take note of just how different things have really become. We can communicate with anyone, anywhere in the world in a manner of seconds, we can open the book to infinite knowledge with just one...hmmm, let me see now. Click of a MOUSE seems so dated now. Any way, you get my point. Just as soon as the infrastructure of the Internet around the world is complete can you imagine the possibilities? I sure can. Rather than set you mind to wondering let's stick with the performing arts, my chosen profession.

Everyday it becomes more clear and more evident that soon there will be a smaller set of chosen performers who will be lauded as "Global Talent", able to touch the mines and souls of people all around the globe rather than their own, domestic domain. Are you qualified to be one of these? It only makes sense because the basic motivation of a lot of people today is something just short of greed and the lust of money. It's not about taking care of your fellow man or love of the environment, nope. Pure and unadulterated lust of money is the primary urge that drives soulless men (and women) to step right over the homeless and hungry that line the streets of many a metropolis . Stay on point, dammit!

One of the key ways that you can determine if you are ready to be crowned King or Queen of the World is to ask yourself this question:

Is establishing success in your entertainment career your mission or is it your goal? Think about it...